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Branding: What Is It and How Does It Work?

Branding: What Is It and How Does It Work?
Branding is your identity. Branding is a preconceived notion of who you are and what you do (and how well you do it) before someone actually invests in your business. Branding is, well, a lot of different things. Building Your Brand Branding really starts with marketing, but you need the brand in place before you…
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How to Add Videos to Your iPhone with Google Drive

How to Add Videos to Your iPhone with Google Drive
There are several ways to add videos to an iPhone, but when it comes to quickly transferring a custom video to someone and them being able to add it to their phone--so they can post on sites like Instagram--we find this to be the most simplistic and intuitive means of completing such a task. We've…
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Paid Vs Organic Marketing

Paid Vs Organic Marketing
Often, I'm asked about Paid and/or Organic Search and how they differ from one another. Business owners especially want to know which one is better or more beneficial for their business, but ultimately, this comes down to the type of business, budget, timescale, and a number of other factors that are addressed when initiating an…
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