Branding is your identity. Branding is a preconceived notion of who you are and what you do (and how well you do it) before someone actually invests in your business. Branding is, well, a lot of different things. Building Your Brand Branding really starts with marketing, but you need the brand in place before you…Read more
Paid Vs Organic Marketing
Often, I'm asked about Paid and/or Organic Search and how they differ from one another. Business owners especially want to know which one is better or more beneficial for their business, but ultimately, this comes down to the type of business, budget, timescale, and a number of other factors that are addressed when initiating an…Read more
Does SEO Still Work?
The short answer, yes! What is SEO Anyway? SEO, short for Search Engine Optimization, is the practice of using various content--landing pages, blog posts, etc.--to best meet the requirements of search engines (Google, Bing, and so on) and ultimately rank high for useful keywords. For example, when a user types a service or product into…Read more
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